Showing posts with label sponsorship. Show all posts
Showing posts with label sponsorship. Show all posts

Monday, September 21, 2009

Kerry Do That Thing They Do

Kerry 0-16
Cork 1-09


There is a running joke in the much-beloved Peanuts cartoon strip. Lucy promises Charlie Brown that she will hold the football for him to kick it. She’s pulled it away in the past, but each time Charlie, God love him, believes the best of her. So Charlie runs in and kicks with all his might, Lucy pulls the ball away at the last second, like she always does, Charlie goes whoosh! through the air and ends up on the flat of his back, and Lucy’s girlish laughter rings in Charlie's ears. Again.

Cork must have felt very much like Charlie Brown when they woke up this morning. This year was the year when it was going to be all different. This was the New Jack Cork, the biggest, baddest football team every seen on Leeside. They crushed Kerry in Munster, and destroyed Tyrone in Croke Park. They were going to show Kerry once and for all who was boss. They weren’t afraid of Kerry any more.

Turns out Kerry weren’t afraid of them either. And that proved a crucial point.

Every other county in Ireland looks at the Championship one game at a time, and takes it piece by piece. Not Kerry. Kerry start in September and work back. Is this arrogant? Well, not really. Arrogance is misplaced self-confidence. Those thirty-six titles give Kerry something to be self-confident about.

Nobody does football as Kerry do football. There is Kerry, and there is the rest. Kerry's own football culture is fantastic, with levels of competition and excellence unparalleled elsewhere in the country. And then there is the fact that nobody understands the nature of the senior inter-county Championship better than Kerry do.

One of the reasons that the Romans conquered the world was that they learned from their enemies. When Rome was under threat from the Carthaginian navy for control of the Mediterranean, the Romans taught themselves to become sailors. There was no marine tradition in Rome prior to that.

Equally, every time a team has threatened Kerry – Down in the sixties, Dublin in the seventies, Tyrone in this decade – Kerry have added characteristics of the opponent to their own arsenal, making themselves stronger while remaining true to their own fundamental philosophies.

Mick O’Dwyer’s teams abandoned catch-and-kick after Down exposed it in the sixties, and then matched the athleticism of Kevin Heffernan’s Dublin. Pat Spillane held his nose about “puke football” when Tyrone first unleashed the swarm defence, but Kerry gave Cork a masterclass in defending yesterday.

I don’t know who got the Sunday Game man of the match, but I would think seriously about giving it to Tommy Griffin at fullback. It was uncanny to see perfect ball delivered to Colm O’Neill’s chest while O’Neill was in front of Griffin and then see Griffin coming away with the ball and setting up another attack.

The other thing that has made Kerry great in recent times is that nobody understands the true nature of the Championship better than they do. For Kerry, and for Kerry alone, a provincial medal now ranks lower in esteem than the National League.

Other counties may be afraid of taking their chances in the thickets of the qualifiers, or else consider it beneath their dignity. Not Kerry. Kerry realise that everybody whom they could meet in the qualifiers will fear them, while they themselves fear nobody.

Kerry would not fancy a trip to Healy Park, but what are the chances of them being drawn against Tyrone, and losing home advantage as well? Not as high as they were for Mike McCarthy for to slot back into the team like he’d never been away. When you are talking about Kerry, you have to formulate an entirely different set of rules.

Nobody should be more away of this now than Cork, for whom this defeat has to sting. It casts a pall over everything they’ve done this year, as what failed for Cork this year was what fails for them every year.

One of the reasons for introducing the back door in the first place (because nobody likes to say m-o-n-e-y out loud) was this theory that Cork had a great team in the 1970s and, if only they hadn’t played in Munster, they could have won All-Irelands. On the evidence of today, maybe the simpler Championship just saved Dinny Allen and the boys some serious heartbreak further on down the line.

FOCAL SCÓIR: Congratulations to Armagh on a fine win over Mayo in the minor final. Ray Dempsey’s charges played their hearts out but Armagh were a superior outfit and class told in the end. Good luck to them.





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Monday, December 01, 2008

What's in a Name?

Is there anything that the Mayo County Board will not do for money? It was to be hoped, if there were any good to be gained from the continuing reality check the nation is currently enduring, that the current financial crisis would have reminded people of the value of money.

The news that the Mayo County Board are seeking to hawk the naming rights of McHale Park, currently under-going a process of development and refurbishment, to the highest bidder would suggest that we have learned nothing at all.

Mr Seán Feeney, Secretary of the Mayo County Board, remarks in an interview in the Mayo News last week that “the money has to come from somewhere.” He is correct in this regard, but he is mistaken if he thinks that there is that much available for naming rights. There’s a recession on – how much can a company possibly make from sponsoring the name of a provincial GAA stadium in a recession?

Mr Feeney is also quoted as saying that “we did a lot of research into what other counties had done to raise money, naming rights, and the selling of seats.” When that lot of research is finished, Mr Feeney is going to discover that there is only one other provincial GAA stadium in Ireland that has a sponsored name – Kingspan Breffni Park in Cavan.

This suggests two things. Firstly, there isn’t that much money in naming rights to a stadium in Ireland, because if there was there’d be more than one sponsored stadium in the country. Secondly, the fact that Kingspan is a building company and also the sponsor of the county team would suggest that the relationship between the Cavan County Board and Kingspan is complex, and therefore their stadium sponsorship may be part of a bigger picture.

Mr Feeney remarks in that same Mayo News interview that “in an ideal world, we’d like to have a Mayo company’s name on the stadium but that may not be possible,” and this is the most troubling remark in all of the interview. Because you have to ask yourself the question: why would a non-Mayo company want to sponsor the Mayo county ground?

The only reason that a non-Mayo company would be interested in naming rights to the Mayo county ground would be because they were getting it cheap. What’s to lose? And if the Mayo Board are selling the naming rights cheap then they should be run out town on the first bus leaving the station.

An Spailpín Fánach is sick, sore and tired of the riches of my county and my country being shilled for a bag of beads and nuts. Events at Rossport, fifty miles north of Castlebar, show exactly what happens when you sell out cheap. The Government neglected their duty of care towards the people in North Mayo when they made their sweetheart deal with Shell, and the Mayo County Board will equally betray their heritage if they sign over the naming rights to McHale Park for three gobstoppers and the string from a yo-yo.

The GAA, as has been mentioned in this space previously, is not just a sporting organisation. The GAA is a cultural organisation, for which the remit of preserving and promoting indigenous culture and heritage is every bit as important as running sporting competitions. And that is why the name of the stadium is important – because Archbishop McHale was a Mayo hero, and in naming the county ground after him Mayo GAA does honour to a man who stood for his people against pressures both within and without.

Archbishop John McHale’s time of influence is so long ago now – over one hundred and fifty years – that it’s difficult to remember what he did, and why the stadium is named after him. In even thinking of changing the name of the stadium the Mayo Board seems to have forgotten. A quick history lesson, then.

John McHale was born outside Laherdane in 1791. He went on to be ordained a priest during the time of the Penal Laws, rose to Archbishop of Tuam and his role in history is as one of the chief supporters of Daniel O’Connell in O’Connell’s campaigns for Catholic emancipation and Repeal of the Act of Union.

Emancipation was passed, Repeal failed, O’Connell died and McHale was eventually silenced by the new Cardinal, Doctor Cullen, who did not believe in rocking boats. The mother church’s policy was always to get along with whoever is in charge; McHale, by contrast, put his people – the people of Mayo – first, and suffered the consequences.

And that’s why the stadium is named after him. Because the GAA is also about heroes, about standing up for where you’re from and what you believe in.

If the Mayo County Board can generate a sum so sufficiently enormous to overcome this statement of belief in heroism and local pride in the name of future development, so be it. We have to live in the real world. But if the deal is anything less than that, if, come next summer, Mayo are playing a Championship game in the Iceland Foods Stadium, with the ball thrown in by Ms Kerry Katona, we will all have lost a great part of our souls.

But it won’t matter to An Spailpín, because An Spailpín will not be there. As a friend of mine remarked in regard to share prices recently, there is such a thing as a point of no return. An Spailpín will be monitoring the situation with a heavy and anxious heart.





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Friday, October 26, 2007

Sponsor Mark Lenahan for MS Ireland in the Marathon!

Mark Lenahan - one half Arkle, one half Cyberdyne Systems Model 101Anyone that really wants to do something charitable this weekend ought to ignore that fatuous and self-serving telethon and sponsor An Spailpín Fánach’s friend Mark Lenahan instead. Mark is running the Dublin City Marathon on Monday to raise a few pound for the Multiple Sclerosis Society of Ireland.

This is Mark here on the left. Shrewder readers will notice that’s not a pint of Lucozade Isotonic Sport there in Mark’s fist, so running the marathon won’t quite be a walk in the park for the poor dumb eejit. Wouldn’t surprise me if it offed him completely, to be honest with ya. But, to borrow a line or two of that old Waterboys song, An Spailpín surrenders, Mark won’t. While An Spailpín sits on his arse and mutters, Mark gets up off his arse and does things, like pushing his – no offense now Mark – plainly feeble and puny body over twenty-six miles of punishing road course to turn a buck or two for MS Ireland. And he won’t get some sweet little thang from South Dublin like Laura Woods making the glad eye at him afterwards on the telly – a week in the oxygen tent seems a much more likely bet. But still, off he goes, pounding out the miles because he thinks it worth it.

He’s a better man that you or I. Sponsor him a few pound – Diageo won’t miss it for the weekend. And if you see a pale, wan and bespectacled Ballinaman listing badly in the final few miles, when not even the beautiful-beyond-words Georgian buildings of this capital city can cheer him, do your best by Mark by shouting out encouraging words, like “open source software development!” or “way to configure that DNS!” or “Richard Dawkins is God! Or would be if I were a faith-sufferer, which I’m, er, not!” Somehow, he will hear, and it will help. Donate now.





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